More Advertising articles

Siotis brings nine years of digital advertising experience from companies including BrightRoll, Rubicon Project, MySpace and AOL’s Advertising.com.

The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia’s global CEO.

After almost two years of locking its online content behind a paywall, the Sun is set to make more of its content available for free.

The independent body that defines best practice and standards for online ad trading has announced the next stage in the move to tackle online ad fraud.

AdRoll’s Michael Bertaut gives his tips on which technology companies – above all others – are worth looking out for next week.

In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.

The best digital display campaigns will have engagement at the heart of them, says Tim Greatrex, founding director at Rezonence – so how can brands and planners make sure they’re getting it right?

Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.

Sue Todd, CEO of Magnetic, says the use of creativity as a competitive weapon has never been more important.

“Whatever can be automated will inevitably be automated, especially TV,” says Bob Lord, president of AOL.