More Advertising articles

Spotify has announced that it will begin monetising the moods of its 60 million active users next month.

With live streaming apps Meerkat and Periscope once again changing how we use our smartphones, MEC’s Warren Dell examines what this means for brands, journalists and consumers.

The latest data for Q1 2015 rounds off the 2014/2015 budget year to reveal that overall growth in annual marketing budgets was the best recorded in a decade.

Say Media, Quantcast and InSkin Media also rank highly – but Facebook, LinkedIn, Channel 4 and ITV achieve the lowest scores.

M&S, O2 and British Gas are just a few of the brands that are being advertised on paedophile, incest and bestiality websites, according to a report in The Sun on Tuesday.

While the future of programmatic TV ad trading looks both promising and inevitable, there are still huge barriers to overcome, a new TubeMogul white paper has found.

Bauer Media UK has announced the appointment of Linda Smith as interim chief operating officer of Bauer Advertising on an initial 12 month basis.

ONE by AOL will be the first open cross-screen programmatic ad platform optimising campaigns from web to TV.

The data-led consultancy will be run by worldwide CEO Jason Harrison, with 200 existing WPP staff – including consultants, analysts, data experts and engineers – based in hubs in New York, London and Bangalore.

Kinetic UK’s CEO, Stuart Taylor, looks at how different demographics are impacted by, and react to, digital out-of-home campaigns.