Free magazines John Lewis Edition, ASOS.com and Stylist maintained the top three spots in the Women’s Lifestyle market for the January – June 2014 Consumer ABC results.
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Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Are publishers really ‘dividing church and state’ by accepting native advertising alongside their editorial? Dominic Mills thinks we all need to relax a bit.
Outdoor advertising is in rude health – but what’s behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain…
Primesight and Sky’s Now TV have joined forces to launch a new interactive digital campaign in cinemas across the UK.
Bauer Media UK has appointed ex-Warner Group and LoveLive executive Sam Jones as managing director, digital.
Ahead of the Future of National Newspapers conference next month, Raymond Snoddy looks at the challenges facing the industry – and asks whether the doom-mongers have actually got it all wrong.
Ocean Outdoor has today announced the acquisition of Signature Outdoor, as it looks to strengthen its digital out-of-home footprint.
Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel – but are they focused on the right type? It’s time to make some clear distinctions.
More than ever before clients are demanding content for their online platforms – but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.