70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a “holistic way”, across all screens including TV and video platforms – but broad adoption “is out of sight”.
Showing 5211-5220 of 6,833
More Advertising articles
In an industry first, BARB, the TV audience measurement body, has announced that it is now able to capture viewing data from tablet devices – including both iPad and Android.
From the news that two very different sorts of companies are boldly stepping into the world of content to the surprising launch of Hello! Fashion Monthly, there are some major developments we need to take note of.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
The roll-out will begin in London, Edinburgh and Glasgow, with Primesight hoping to achieve 50 new panels across the nation by the end of 2015.
More than 80% of digital agencies now employ native advertising – but issues of scale, content creation and measurability need to be addressed, according to a new report.
They say you should never kick a man when he’s down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades…
When national newspapers try to sell what should be a good news story for the industry, the data is just not strong enough. Finding a solution is critical to the survival of the industry.
From Radio 1 employing vloggers to Amazon’s acquisition of Twitch, we’re facing a new age for video, writes Charlie Muirhead, CEO, Rightster – and it’s much more engaging…
A new social media segmentation of Kantar Media’s TGI Clickstream study reveals six key groups of social media users – and finds that the number of followers a brand has is largely irrelevant.