Earlier this year Bauer Media launched The Debrief, a new multi-platform brand aimed at the constantly connected 20-something woman. With native advertising at its heart, Bauer’s advertising lead shares his key learnings.
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Out-of-home rail company, KBH On-Train Media, has conducted research into its 6.3 million monthly rail users, revealing new insights into the mobile behaviours of train passengers.
The Digital Audio Exchange (dax) will give advertisers a single buying point, for the first time, to access a range of digital music brands across connected mobile devices.
This year’s Cannes Lions was characterised by a ridiculous obsession with nationalism, writes Dominic Mills – and what’s with the weird case of the second-hand winner from last year being hawked around the world to other clients?
Despite over 50s outspending younger generations in almost every sector, 66% feel they are ignored by advertisers.
The Advertising Standards Agency (ASA) has put its foot down on third-party ‘recommended links’ that appear on news websites, calling into question the way newsbrands present ad-related content alongside editorial.
Despite the growth of programmatic trading, most UK advertisers remain uncertain about real-time advertising (RTA), according to a new ISBA survey.
In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.
After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills – but it will need many more if it really wants to get into different territory.
A new study charting the concerns of UK media owners has revealed that programmatic is considered the most important factor to ensure their future business success, closely followed by content marketing.