Wayne Blodwell joins the agency from Group M’s buying company, Xaxis, where he developed programmatic strategies for direct response and brand advertisers across the MediaCom portfolio.
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Yahoo’s Piers North and Jenny Thomson will join the publisher’s commercial division, reporting to chief revenue officer James Wildman.
News UK has today announced a new native advertising division, which has been created to help brands reach the publisher’s audiences through commercial partnerships.
Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.
Advertisers should stop focusing so much on age when targeting ‘digital natives’, and instead take into consideration factors such as economic clout and cultural characteristics, according to Kantar Media.
MailOnline saw ad revenues soar by 49% for the 11 month period to the end of August 2014, according to DMGT’s latest pre-close trading update.
It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media’s Dan de Sybel. So why has it not been eradicated?
Any agency that is asked to accept greatly delayed payment terms is effectively being asked to bankroll its client, writes ISBA’s Bob Wootton. Is this a growing trend we should be worried about?
New research from Future Foundation and FEPE International reveals how trustworthy consumers rate TV, OOH, press and online as advertising mediums.
Publicis extends Maurice Levy’s term as CEO as it parts company with its chief operating officer, Jean-Yves Naouri.