Should programmatic platforms steer clear of advertising creative? No, argues TubeMogul’s Ian Monaghan – they should help inform strategy and improve the art through feedback.
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Speaking at Thinkbox’s Big Think event on Thursday, Laurence Green, founder of creative agency 101, warned advertisers of the risks of focusing too much on short-term results and forgetting the value of long-term advertising.
In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at embracing digital, the latest mobile adspend forecasts and new developments in the mobile money space.
Kantar has today announced the acquisition of the Guardian Digital Agency, a specialist data visualisation, site design and interactive development agency previously part of Guardian News & Media.
Harriet Harman, Labour’s deputy leader and shadow culture secretary, has outlined a series of pledges to the ad industry ahead of her keynote address at the ISBA annual lunch today.
James Wildman, Trinity Mirror’s new chief revenue officer of its National Advertising Sales Agency, begins his role this week with a fresh focus on digital revenues.
Programmatic platforms should concentrate on effective media placement – not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.
The share of ads bought through programmatic technologies is estimated to grow to 47% in 2014 and could reach up to 60-75% of total digital display advertising by 2017, according to new research.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.