Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
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Weve, the joint venture between EE, O2 and Vodafone, has reportedly scaled back plans for a contactless payment app because the partners cannot agree on how to progress.
Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills – so why are there practically no digital agencies on the 2014 short-list for the IPA’s Effectiveness Awards?
To prove that print can still strut its stuff, the The Sunday Times’ Style magazine has attracted over £1 million in ad revenue for its latest issue, an 8% increase on last year.
Following Apple’s new product announcements, Simon Andrews, founder of addictive!, gives us his analysis of the iPhone 6 and Apple Watch – and shares some intriguing product news from Motorola.
Carat’s global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.
Sky has announced two major enhancements to its new advertising service, Sky AdSmart, in a bid to give advertisers more control over their TV campaigns.
As Apple launches its latest range of devices, James Davies, chief strategy officer at Posterscope, says the out-of-home sector has a lot to be excited about
Video adtech company Ebuzzing & Teads has announced the appointment of Christophe Parcot as its chief operating officer.
Carat has today published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global growth and regional forecasts.