More Advertising articles

Figures from the Jobs Index confirm that the level of marketing vacancies expanded both year-on-year and between the first two quarters of 2014.

The clock is now running for Interpublic after the news that ‘activist’ investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises…

Almost all online video advertisers are buying their ads in a TV-like way, according to Videology’s latest findings on the UK video advertising market.

Publishers experimenting with native advertising risk commoditising content and losing what makes them unique, Northern & Shell’s digital sales lead has warned.

As Facebook records second quarter revenues of $2.91bn – with its once-floundering mobile business now accounting for 62% of advertising revenues – Jason Mander, head of trends atGlobalWebIndex, analyses the results.

The deal will see talkSPORT sell digital audio and display advertising through Audioboom’s network of sports websites, mobile apps and content, giving agencies and clients ‘one-stop’ access to a number of channel partners.

AOL is to place all of its reserved online inventory into its own demand side platform – automating the entire ad trading process.

Teeman will oversee Bloomberg Media’s advertising sales efforts, focusing on “innovative revenue models” and expanding into new markets as part of Bloomberg’s new consumer media strategy.

Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.

The new ‘Buy’ call-to-action button will allow desktop and mobile users to purchase a product directly from a business without leaving Facebook.