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The tool, bringing together geo-filtered UK Twitter data with Kantar’s audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.

Capitalising on the newsbrands’ considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.

It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.

This week’s winner has smashed all records with its gruesome and apocalyptic attention-grabbing ad.

It’s a jargon-filled minefield and it’s about to explode – but do you understand programmatic yet? Ahead of next week’s Automated Trading Debate, we asked The Exchange Lab’s Chris Dobson to sell us the benefits…

Sky has invested $5 million in US ad-tech firm Sharethrough as part of its strategy to “drive innovation” by partnering with emerging technology companies.

The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.

The Jed Glanvill-led review into newspaper audience measurement – and the future role of the National Readership Survey (NRS) – will kick-off today, as clarity emerges over how newspaper publishers regard the current system.

“We have a conviction: What can be automated, will be automated,” said Dominique Delport, global managing director, Havas Media Group.

There is much we can learn from the way the Chinese digital giants operate writes, Simon Andrews as he rounds up another week in mobile.