New research from Twitter and Thinkbox reveals how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a part of conversations.
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Facebook’s purchase of virtual reality firm Oculus Rift could, in theory, become a golden goose for advertisers, says ISBA’s Mario Yiannacou – but let’s not get carried away…
Johnston Press has reported a loss of £287 million in 2013, alongside a significant decrease in advertising revenue.
Carat’s latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion – predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.
MailOnline digital advertising revenue was up 51% for the half year ending 31 March 2014, however missed the growth rate needed to hit its target revenue this financial year.
Launch of Microsoft Video Network allows access to online ad space through 350 third-party publishers
The launch means that for the first time clients will be able to plan, buy and execute campaigns across all screen formats from a single platform.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? In a new weekly feature on Newsline, we’ve partnered with Lumen Research to find out.
Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise…
Great brands are becoming cultural architects – and their advertising is becoming as much about the stuff you can’t see as the stuff you can, says Starcom MediaVest Group’s Simon Pont.