Without the benefit of an editorial hook, out-of-home has always had to work harder to demonstrate that people actually look at the ads, writes Route’s James Whitmore – so can new technology help us address the problem?
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After the legendary and influential analyst, Mary Meeker, delivered her latest Internet trends report, Dominic Mills gives his views on what she got wrong, what she got right – and what should concern marketers the most
The inclusion of mobile and tablet data in NRS PADD will allow us to fully harness the power of news and magazine brands to reach a wider, more fragmented audience, writes Jide Sobo, head of mobile, MEC.
The move will see the Financial Times offer advertisers ad time as opposed to ad space, with the newsbrand’s commercial lead describing the current system of buying a set number of impressions as “fundamentally inequitable.”
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
In what is to become a broadcasting first, Channel 4 will broadcast a performance by singer Sam Smith live over an entire ad break.
In today’s connected world good ideas can come from anybody, anywhere – so it’s time big companies took some risks and relinquished control of new product development to outsiders, argues Dominic Mills.
In this week’s round-up of everything mobile, Simon Andrews looks at the latest news from Google and Facebook, the continuing frustrations for legacy media and takes a look at some great new native advertising from Wired…
By 2020, what is now being described as the “fifth screen” in the digital mix, is expected to play a much larger role for the world’s oldest ad format.
We’ve been short-changed by Apple and the MP3 revolution, argues ISBA’s Bob Wootton – but could the Pono offer a high quality alternative to iTunes?