Following a successful testing phase, Sky AdSmart will soon roll out to market. Here, the7stars’ Gary Caranay looks at the impact – both good and bad – it will have on television advertising.
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Launched by CScreens, the technology allows advertisers to see who is looking at their ads across various out-of-home locations, such as billboards and pub TVs.
Instagram, the enormously popular photo-sharing app, has announced that ads are to roll-out on the platform in the UK later this year, with Canada and Australia to follow.
The BBC and Channel 4 have lost a significant proportion of their younger audience over the last three years, according to new figures from BARB.
In the wake of the disastrous Publicis-Omnicom affair, will the ad industry’s merger eco-system evolve? It’s already under-way, writes Dominic Mills.
In the last of the series, ID Comms’ David Indo looks at transforming behaviours to maximise the value of your media agency – and outlines eight steps to a more valuable relationship.
With online video becoming an increasingly important channel, Exponential’s Tyler Greer argues treating it like TV risks losing its differentiation.
Station face-lifts, pop-up malls and grocery delivery lockers across all zones will be commonplace over the next 24 months says TfL’s retail development lead.
A new report from PwC forecasts the UK entertainment and media market to reach £64 billion by 2018, with key growth coming from internet advertising and video games.
Royal Mail study found just over half of people surveyed said they prefer companies to use a combination of both mail and email to communicate with them.