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Despite television’s dominance, press and radio were found to be the next best at generating sales.

It has been widely reported that Yahoo, which has purchased around 40 start-ups in the last two years, will shut the app down entirely so the Blink team can work on Yahoo products.

MacLachlan, who joins Fetch from mobile technology agency Red Ant, has previously worked with clients including eBay, Skype and Groupon.

Now Publicis and Omnicom have terminated their merger plans, bosses Maurice Levy and John Wren have had their credibility torn to shreds, writes Dominic Mills. So what happens next?

The deal means AdSmart will made available to parts of Johnston Press’ sales network, allowing medium sized businesses access to an advertising medium usually deemed out of bounds due to high costs and unnecessarily high reach.

Havas Media Group has joined forces with GT Media to launch Havas Media Ireland, as the agency looks to strengthen its position in the Irish media landscape.

Publicis Groupe customer engagement agency, Rosetta, has announced the appointment of Ariel Marciano as its new chief financial officer.

The mutual agreement has been blamed on “difficulties in completing the transaction within a reasonable timeframe,” although tax issues, regulatory problems and rumours of infighting have marred the plans from the start.

Ad verification company Adloox has today announced a partnership with Group M’s mSix as it looks to improve ad viewability, combat fraud, and promote brand safety.

Technology is redefining the advertising landscape – but don’t let the digital dazzle overshadow the opportunities of established out of home, argues Martyn Stokes, chief strategy officer, Kinetic UK.