Almost all online video advertisers are buying their ads in a TV-like way, according to Videology’s latest findings on the UK video advertising market.
Showing 5251-5260 of 6,833
More Advertising articles
Publishers experimenting with native advertising risk commoditising content and losing what makes them unique, Northern & Shell’s digital sales lead has warned.
As Facebook records second quarter revenues of $2.91bn – with its once-floundering mobile business now accounting for 62% of advertising revenues – Jason Mander, head of trends atGlobalWebIndex, analyses the results.
The deal will see talkSPORT sell digital audio and display advertising through Audioboom’s network of sports websites, mobile apps and content, giving agencies and clients ‘one-stop’ access to a number of channel partners.
AOL is to place all of its reserved online inventory into its own demand side platform – automating the entire ad trading process.
Teeman will oversee Bloomberg Media’s advertising sales efforts, focusing on “innovative revenue models” and expanding into new markets as part of Bloomberg’s new consumer media strategy.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
The new ‘Buy’ call-to-action button will allow desktop and mobile users to purchase a product directly from a business without leaving Facebook.
Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon’s Nick Mawditt. However, they still provide a number of valuable insights for the industry…
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.