More Advertising articles

Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon’s Nick Mawditt. However, they still provide a number of valuable insights for the industry…

Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.

Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS’s newly appointed CEO, Simon Redican, tells us what the future needs to look like.

After the longest period of continuous growth in the survey’s 14-year history, Richard Sexton, chief operating officer at Carat, shares his analysis of the latest findings.

The new site has been described as a mix of the best of the Independent and its sister title the i and combines new editorial formats including quizzes, voting, user curation and interactive graphics and maps.

The Q2 2014 IPA Bellwether Report, published today, reveals that marketing budgets continued to be revised up for the seventh successive quarter – the longest period of continuous growth in the survey’s 14-year history.

The ad, which features Tom Hiddleston playing a suave villain driving a Jaguar F-Type, raised the issue of whether it encouraged unsafe driving and was therefore socially irresponsible.

The national newspaper industry is rethinking audience measurement – but is the debate just about whether the NRS is moving quickly enough to embrace online platforms – or is it about whether you actually believe print is dying?

Billy Beane’s baseball strategy and Suárez’s performance at Liverpool throw up some serious questions about the use of data in decision-making, writes Justin Sampson, chief executive of BARB.

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