Dubbed ‘Project Orange’ and set to launch in Q1 next year, the organisation will see Todd work with advertisers and agencies to promote the value of magazine brands.
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Based in Boston, privately held Nexage automates the buying and selling of mobile advertising and will help meet the agency and advertiser demand placed on Millennial Media to provide a full programmatic marketplace.
Helen Nassey joins ISBA from Quidco, and will be responsible for media relations, content creation and digital channels.
Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder and Waitrose are to become the first brands to roll-out advertising across UK Instagram feeds.
AppNexus, the real-time online ad platform, is to acquire Xaxis’ ad-serving technology as part of a strategic deal to boost WPP’s programmatic offering, it has been announced.
Have we got millennials all wrong? Initiative’s international research director, Hanna Chalmers, showcases the findings of a new study that suggests young people are not all selfie-obsessed narcissists.
The world’s largest global food and beverage companies have strengthened their common commitments on responsible marketing to children – from media coverage to marketing techniques.
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)