More Advertising articles

The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.

UKOM’s James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.

The latest Advertising Association/Warc Expenditure Report forecasts predict growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20 billion for the first time in 2015.

The POG merger was originally trumpeted as a logical sharing of cultural values but it now looks as though the whole deal is predicated on tax – and that is really not a good place to start, writes Dominic Mills.

As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market – and what marketers need to watch out for.

Phil Sumner, Nielsen’s UK media director, uses new research insights to answer a question often asked by the industry but has, until now, largely gone unanswered…

Set to deliver “unique and bespoke football statistics and analysis” directly to users’ desktops and mobiles for free, The Equaliser is pitched as a new and better way to serve football news and statistics.

Sony is set to appear in the new series of E4’s Made in Chelsea, representing the show’s first product placement partnership.

The social media giant saw mobile advertising revenue leap 30% over the last 12 months, representing around 59% of total ad revenue for the first quarter of 2014.

A new study from the IAB reveals that 36% of top 100 brands in the UK do not have sites optimised for mobile.