More Advertising articles

In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.

After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of radio – and asks if branded content is helping to spark a new wave of growth.

Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.

Rightster, a global b2b video network that runs more than 800 YouTube channels, said the deals will more than double the number of content partners the company works with.

Have World Cup advertisers alienated a huge proportion of football fans by making ads that don’t engage women?

Can Global’s new radio advertising platform transform the opportunities available to brands within digital streaming? Jane Power, head of radio at the7stars, investigates

Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.

This week Dominic Mills chews his way through a menu of advertising news, from Omnicom’s £30m Channel 5 exit, to marketing’s apparent identity crisis.

Should programmatic platforms steer clear of advertising creative? No, argues TubeMogul’s Ian Monaghan – they should help inform strategy and improve the art through feedback.

Speaking at Thinkbox’s Big Think event on Thursday, Laurence Green, founder of creative agency 101, warned advertisers of the risks of focusing too much on short-term results and forgetting the value of long-term advertising.