Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel – but are they focused on the right type? It’s time to make some clear distinctions.
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More than ever before clients are demanding content for their online platforms – but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.
Outdoor advertising grew 6.4% to £258.8 million in the second quarter of 2014, according to the Outdoor Media Centre – with digital revenues beating all records.
London Live is flat-lining on a 0.3% audience share, its owners are running up losses and it could even help pull The Independent down. So what should Ofcom do now? By Raymond Snoddy.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
ITV has reported pre-tax profits of £250 million for the second quarter of 2014, despite a decline in viewing figures in the first six months of the year.
There’s no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA’s Bob Wootton.
A week after AOL announced that it is to trade all of its reserved online inventory programmatically, AOL Platforms is forming a strategic partnership with Havas’ global trading desk for programmatic buying.
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi – advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
Outdoor Plus has announced the introduction of two premium digital sites as the company invests £10 million into expanding its proposition and finding new ways to engage audiences while out of home.