Publicis Groupe has acquired the remaining 51% stake in Bartle Bogle Hegarty from founders Nigel Bogle and John Hegarty.
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New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together. Launched UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to dynamically place online adverts for maximum effectiveness.
UK advertising expenditure remains steady despite turbulence in the global economy. Figures from the Advertising Association and Warc showed an increase of 1.1% in ad spend during the first quarter of 2012.
Ben Martin, communications planner, Telegraph Media Group, on why those listening to Byron Sharp might just be a little like Brad Pitt…
A study released by GroupM this morning have estimated that despite an overall rise in advertising spend in the UK, television and radio ad revenue is set to fall by around £350 million this year.
Greg Grimmer says ensuring creative and media are linked is an absolute necessity – one working without the other is a surefire shortcut to failure…
Following the release of Thinkbox’s two screen research this morning, the TV body presented the findings of its recent study to an audience of advertisers and media executives in London…
AOL’s “Project Devil” adverts, which were introduced back in late 2010 and have been seen 150 advertisers place 700 ads since, are to be offered for mobile phones and tablets.
Twitter plans to launch its advertising products in 50 countries by the end of the year, in a bid to turn its 140 million users into revenue.
WPP boss Sir Martin Sorrell is unconvinced that Facebook is a good advertising medium for clients.