Brainlabs, the digital-first media agency, has named Agnieszka Kosik as CEO of its Poland operations as part of the company’s global expansion plans.
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The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.
Advertisers are forecast to spend 4.8% more than last year’s record £9bn during Q4 2023, according to new AA/WARC data.