More Agencies articles

Many traditional spots were out of bounds, so agency Media Bounty went with a more “guerrilla” feel.

The UK independent has been working with German indie network Mediaplus for more than seven years.

Blackett reflects on her life at WPP and what the future holds following her leaving party.

A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.

As the industry gears up for Cannes, it’s crucial that we remain vigilant and attuned to the wellbeing of our community.

Omar Oakes and Nick Manning discuss the recent ANA report into principal-based media and much more.

Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.

Leaders require regular and comprehensive training to help address DEI concerns and brain drain, a discussion concluded.

Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.

The chocolate brand appealed to Londoners to “elect” its peanut butter-filled egg as the “superior crème-filled egg” during Easter.