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The rise of AI can add to the industry’s bloated emissions, while in the short term there’s a danger that we’re losing time at a critical moment in the climate crisis.

The Media Leader asked attendees about their best and worst moments now that the 2024 festival has wrapped.

Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.

At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.

This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends. 

DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.

The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.

With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in. 

Bolloré spoke to The Media Leader after the announcement of Converged.

The new operating system seeks to place human and machine as “equal partners” and works across all functions of the company.