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There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.

In our march towards greater targeting and fragmentation, we’ve forgotten how to make famous ad campaigns. But this isn’t a plea for a return to the past.

The challenges presented in the WFA’s Media Charter 3.0 are more relevant than ever — let’s unpack them together to the benefit of both brands and agencies over the coming months.  

The ability of AI agents to streamline tasks poses a fundamental challenge to businesses reliant on web traffic and highlights the need for innovative approaches to engagement.

Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.

Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.

Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.

Last week’s avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how? 

Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.