Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
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Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.
The new Taskforce will meet quarterly and is co-chaired by representatives from Google and VCCP.
Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.
The uproar over Havas winning the Shell account is hypocritical. If we’re all so perfect, why are any of us in an industry that promotes consumption and waste?
Sir Martin Sorrell has implored advertisers and marketers to “pick your geographical battles” as they look toward future-proofing their strategies.
We aren’t advertising advertising well enough, especially to the next generation, warns IPA president and GroupM boss Josh Krichefski.
Apple has topped IPG’s FutureBrand Index 2023 as the most “resilient” brand.
One of the most coveted categories in the Adwanted Media Research Awards is the Media Agency of the Year award.