More Agencies articles

They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.

Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us. 

The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.

Two years on from taking the top posts at Wavemaker, Kelly Parker and Katie Lee explain how dual leadership helps them do their best work.

Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.

To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.

These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.

Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.

Excluding retentions, however, Hearts & Science reigned supreme.