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The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard. 

The insurance provider launched “the most disastrous campaign ever” with the help of special builds.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.

The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.

This industry should be asking hard questions about how we can be the most pro-family sector in modern business, writes the editor.

Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset. 

Yannick Bolloré, chair of Havas’ parent group Vivendi, speaks to Omar Oakes about the company’s financial earnings and its plans for 2024.

A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.