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The founder of Pintarget has opened a consultancy focusing on growth strategies for startups and scale-ups.

Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies

Rankin Creative CEO Richard Pinder considers what 2024 will bring to the media landscape and the mood of the investment community.

EssenceMediacom’s strategy chief reveals new research into media channel signalling strength.

Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.

MediaSense’s Ryan Kangisser on how media agencies and advertisers can better work together.

Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.

Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?

From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.

The popular, high-tech outdoor venue’s commercial director shares what he would change about dealing with media agencies and when he failed the hardest.