Ahead of World Environment Day, we must focus on finding more ways to reduce emissions in the advertising ecosystem to support the wider cause.
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Media owners will be affected in the short term by a pause in government spend, especially as the industry was caught off guard by the call for a summer election.
In response to Omar Oakes’ recent piece, an agency chief argues that tech can actually help creatives prove their value.
“People primarily like to watch television about their own communities,” David Abraham told The Media Leader when pressed about whether Channel 4’s remit needs to change to compete with streaming giants.
A higher proportion of those aged 45 and over said they were concerned than 18-44s.
Analysis: First Accenture, now PwC joins consultancy exit from UK media.
From online safety, to HFSS, from gambling regulation to data privacy, industry leaders share their thoughts on what the incoming government should prioritise for the media industry.
Many traditional spots were out of bounds, so agency Media Bounty went with a more “guerrilla” feel.
The UK independent has been working with German indie network Mediaplus for more than seven years.
Blackett reflects on her life at WPP and what the future holds following her leaving party.
