A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.
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Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.
The It Takes A Village Collective founder tells The Media Leader why it’s helpful to think of diversity and inclusion as a “language” that the industry is learning.
Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.
Reporter Ella Sagar and deputy editor Maria Iu look at the stories that mattered most in media and advertising this week.
Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.
More people feel they are “not coping on their current income” compared with before the pandemic, according to latest IPA TouchPoints data.
New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
As part of the deal, the media-agency group will gain the Institute’s latest research ahead of the rest of the industry.
Most people in the industry want to pay more attention to mental wellness, but many feel unable to talk about this issue in the workplace. How can leaders change this narrative?