Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.
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Revenue reached €9.05bn for H1, driven by “excellent performances” of Lagardère and Canal+.
In the chess match that will decide the fate of third-party cookies, Google has pulled a Bobby Fischer. What does this mean for the industry?
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
Join us on 12 September as we find ways to create effective and engaging advertising, through smart thinking from specialists, and develop a better ad industry for today and tomorrow.
In recent years, we have become addicted to the blue pill of certainty. But there is a cure: human ingenuity. We need not fear progress and change and the unpredictable.
Adspend growth forecasts have been upgraded for 2024 and 2025.
As a leader, things you can do include taking a compassionate approach, creating bespoke solutions and checking in on every member of the team.
Vivendi plans to list Canal+ and Havas in London and Amsterdam respectively to reflect the “international dimension” of the businesses.
Zoopla will show house price data on Worst House on the Street for the first time.