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Co-founder of Wonderhood and former Channel 4 CEO will discuss creative decision-making and more next week.

Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.

The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.  

Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.

If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?

They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.

Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us. 

The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.

Two years on from taking the top posts at Wavemaker, Kelly Parker and Katie Lee explain how dual leadership helps them do their best work.

Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.