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Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.

Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?

From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.

The popular, high-tech outdoor venue’s commercial director shares what he would change about dealing with media agencies and when he failed the hardest.

Brand Advance Group, the diversity media network, is launching FAST channels on connected TV devices in Europe and Latin America next year. 

What were the top innovations and debates in out-of-home this year?

We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.

Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.

Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.

Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.