The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this?
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Migration Museum’s “England Without Immigration” campaign in the quarter-final and final positioned immigration as a cultural force for good.
Christian Juhl will take on the role of president, corporate development.
| Maria Iu
Latest research shows improvement from 2021, but more than half of the population still either views it negatively or is indifferent.
Analysis: Sandy Welsch’s appointment is significant for two reasons.
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
A football-inspired community is seeking to dismantle the stigma around vulnerability for men and foster a sense of belonging that can lead to open conversations.
Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.
A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.
Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.