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The Responsible Marketing Agency’s founder Hannah Mirza has appointed a trio of key lieutenants to her new ethically-minded agency, including her ex-MediaCom partner Liam Brennan.

Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media’s AV director.

This highly technical and advanced method of measurement may be perceived as a black box, but it delivers a higher magnitude of benefits than the cost of doing the analysis, writes Wavemaker’s modelling solutions partner.

Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.

Rock bands consisting of media industry professionals are being asked to take part in a new charitable event this September called Media Rocks.

Older audiences are often an overlooked growth segment, and we can no longer assume that they’ll simply overhear our advertising because of the way media ages up, writes Wavemaker’s strategy chief.

In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are “not walking away from their commitments”.

Our industry has been distracted by measuring  things in media that don’t actually matter, writes VCCP Media’s head of digital.

In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish’s brand strategy chief.

Nicola Kemp reviews ‘The Blend’, in which OMD UK’s managing partner and head of global growth Tobi Asare explores the first-person stories of ambitious, creative, and resilient women.