The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.
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Broadcast video-on-demand services are not adding “any material viewing time” to advertisers’ media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.
Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?
We must all consider how we conduct ourselves around our colleagues; whether or not the Santa hats are on and the mistletoe is out.
Miroma Group and Founders Forum Group have jointly launched a company for scaleups and startups that aims to offer top-notch media-planning at competitive prices.
100% Media 0% Nonsense: How private equity buys, owns and sells media companies will mean big changes to media and advertising jobs.
The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.
Advertisers are forecast to spend 4.8% more than last year’s record £9bn during Q4 2023, according to new AA/WARC data.
Partner content: In another year of exceptional work from across the advertising industry, the Newsworks Awards 2023 attracted stellar entries from agencies including Carat UK, EssenceMediacom, Hearts & Science, the7stars, iProspect, OMD UK and Spark Foundry.
Media leaders are in danger of perpetuating inequality and eroding employee trust with heavy-handed statements on which desk is best.