Yannick Bolloré, chair of Havas’ parent group Vivendi, speaks to Omar Oakes about the company’s financial earnings and its plans for 2024.
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A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.
The owner of Havas and Canal+ returned to profit last year.
Highlights from the past year include an interview with Dame Carolyn McCall and why self-editing equals self-sabotage.
The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?
Host Ella Sagar, editor-in-chief Omar Oakes and reporter Jack Benjamin also examine topics including Origin, ITV’s BritBox sale and February’s box office.
As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.
Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.
Let’s make the time spent at work more purposeful, starting from reducing the number of comms channels we use and embracing different behavioural styles.
The three-year cycle of pitch explosions could be broken in 2024 as advertisers appear to be more “introspective” about what they need, writes the editor.
