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‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.

At a Bloomfest panel, executives from across the media industry discussed the importance of learning and how to support others.

The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.

Brands have a responsibility to create a sense of belonging for consumers during a cost-of-living crisis that is impacting people’s mental health. 

Most people think brands should be more proactive in helping them navigate high living costs, according to new research.

Media Smart, UK advertising’s non-profit education programme, reached 845,000 young people in 2023.

Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?

The UK OOH market is forecast to grow by 6.5% this year, according to a GroupM report.

Rankin Creative CEO Richard Pinder on how agency holding groups could become more attractive to private equity in a high interest rate environment.

In its capital markets day statement, WPP unveiled a four-pronged strategy to deliver growth and improve margins, in part through capturing “opportunities in AI”, but said it would be hit by £125m in restructuring costs in 2024.