100% Media 0% Nonsense: Does Cannes still matter as a beacon of creative inspiration and collaboration, or it it just the biggest media and tech get-together in the world, asks the editor.
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A theme running through the World Out of Home Organisation conference in Lisbon this week was how OOH can surpass its current share of global adspend over the next five years.
Starcom CEO Nadine Young shares three lessons that she’s learned from being an agency leader.
The consultancy will partner with marketers and businesses to approach commercial and social challenges from diverse points of view.
In brief: PMX, Publicis Media’s trading and investment arm, has promoted Charlotte Taylor to lead all print, audio, digital and social trading across Publicis Media UK.
In brief: Love Island returns to ITV today and among the latest product-placement deals secured are coffee brand Emmi Caffé Latte, which is taking its investment in the show “to a new level”.
Interview: Brandtech Media founder Nick Emery reveals the strategy behind the Jellyfish acquisition and how advertisers pay for media will change.
According to MMC, Manning joins them at a time when the complexity of marketing and media continues to demand independent scrutiny by advertisers.
The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.
Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science’s UK chief strategy officer.