More ads in more places could hurt user experiences and advertiser outcomes, new research has found.
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Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
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The new Taskforce will meet quarterly and is co-chaired by representatives from Google and VCCP.
Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.