A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
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| Maria Iu
With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
The weekly feature aims to shout about the creative work of media practitioners.
Blackett has spent nearly 29 years at the holding company and has championed greater diversity of business and talent in the media industry.
Industry figures examined Miron’s legacy and looked ahead to Global’s future.
The sponsorship deal was brokered by Manning Gottlieb OMD and Channel 4 Sales.
Agency holding companies are not expecting a swift recovery in tech expenditure, according to their latest earnings calls.
Event marking one year of the Essence and MediaCom merger was attended by partners including ITV and Channel 4.
Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.
Move away from “perfection” and start embracing change, implementing stronger employee value propositions and investing in the talent of tomorrow.