The over-50s need a re-brand to make the workplace more diverse, more collaborative, and more economically viable. How about Generation YStopNow, asks media agency The Village’s Chris Catton.
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The myth of the young media entrepreneur has never been stronger at precisely the time when we need collaboration and experience to make the industry stronger, writes the editor.
In brief: Media, marketing and tech company Brave Bison has acquired Social Chain, the social media marketing agency founded by celebrity entrepreneur Steven Bartlett.
In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country’s largest regional agency network.
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
Mudit Jaju, global head of ecommerce at WPP agency Wavemaker has left the company for a newly created global group role at Publicis Groupe.
Brixton Finishing School, the DigiLearning Foundation and Lollipop Mentoring have created a campaign to make Cannes Lions more accessible and inclusive.
In brief: Advertising software platform DoubleVerify has appointed four commercial hires to “spearhead growth” in EMEA.
In brief: Louis Vuitton has taken over the façade at Harrods as part of a broader OOH campaign planned by Publicis Media Luxe.