In brief: Publicis Groupe agency Starcom has won Aldi’s £66m UK media account following a competitive pitch.
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EA Sports has launched a campaign targeting football fans and gamers by using programmatic OOH to upweight activity against key Premier League match days and stadiums.
In brief: MediaCom UK has expanded its employee wellness programme to include support for menopause.
Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.
In brief: Independent media agency The Specialist Works has been appointed TV agency of record for Neilson Financial Services.
Strategy Leaders: We seem to be drawn in opposing directions on so many issues we can no longer be sure what being British really means.
In brief: The apprenticeship scheme partners with Google, Meta, and TikTok.
In brief: What’s Possible Group, the company behind The Specialist Works media agency, has promoted Annalisa Gribble to managing partner of its People Team.
In brief: Total Media, the behavioural planning agency, has appointed Kieren Mills as head of broadcast.
WPP agency Essence has launched a sustainable programmatic marketplace that will build on the media decarbonisation framework announced in July by parent GroupM.