There’s a big difference between being relevant to people and personalizing your communication, writes SocialChain’s group strategy director.
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If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.
ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.
We must focus on people, partnering wisely, and let our communication goals guide our channel choice.
Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.
Rob Pierre, the founder of Jellyfish, is stepping down months after completing the digital marketing agency’s sale to Brandtech Group.
The industry well-being charity Nabs’ ‘All Ears’ report shows that for many, stigmatisation of mental health is still a barrier to getting help in the workplace.
The Media Leader Podcast: Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes at The Future of Media.
‘Barely scraping the surface’: Amazon’s ads growth bolstered by sponsored products and new offerings
Analysis: A surge in Amazon’s advertising business has confirmed one of media’s most important trends right now.
Will Swayne’s appointment is part of a global executive restructure, with further regional changes set to be finalised this week.
