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Event marking one year of the Essence and MediaCom merger was attended by partners including ITV and Channel 4.

Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.

Move away from “perfection” and start embracing change, implementing stronger employee value propositions and investing in the talent of tomorrow.

With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through. 

Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.

The sales house has released a whitepaper to break down “effectiveness barriers” between advertisers and cinema.

The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.

Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.

Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns. 

‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.