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Measure, don’t market, for two years unless you have demonstrable results. This is precisely what John Lewis did with ‘The Beginner’.

Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.

Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

In brief: Wieser will be succeeded by Kate Scott-Dawkins when he departs GroupM in January.

EssenceMediacom’s global chief operating officer Josh Krichefski has been nominated as the IPA’s president-elect.

The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.

Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.

In brief: Wavemaker UK will apply GroupM’s carbon calculator and a diversity and inclusion audience planning process as standard on every plan from January.

You’re likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.

But WFA research also revealed a disconnect between agency and client perceptions of major challenges.