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We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.

Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.

Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.

Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.

Dentsu’s Global Ad Spend Forecast expects global advertising to increase by 4.6% to $752.8bn in 2024.

Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what’s next for advertisers.

GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.

…but you won’t remember the meeting you missed if for. Holding true to your values is not just for Christmas, it’s for life, writes Nicola Kemp.

Naren Patel will take over from Simon Daglish as chair of Nabs, the mental health and wellbeing charity for the media and advertising industry.

WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.