More Agencies articles

The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant. 

The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.

An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.

From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.

Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.

The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.

Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter. 

AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.

Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.

The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.