The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
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From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
WFA study criticises “bad behaviours”.
The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
Budgets for research and experimentation in emerging platforms might now face the chop, warns Omnicom Media Group’s chief market analyst.
Thinkbox, the marketing body for TV advertising, is back on TV with its seventh advertising campaign and second from creative agency Mother London.
The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.
In the lead-up to the Festive Season, it’s inevitable that many of us will look back on the past year and compare our lives today with the challenging and anxiety-inducing lockdown events of a year ago.