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However, we do have an opportunity to take on a consultative and diagnostic role as CMOs’ remits broaden and they ask more of their partners.

Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.

These organisations have been given the IPA People First badge of honour for demonstrating commitment to their employees’ mental health and wellbeing.

Born from an idea crafted on a stained napkin, Electric Glue reflects on media firsts, trusting clients, Ziggy Stardust and more as it turns 10. Just don’t mention that Runcorn train.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.

In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.

Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.

There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.

In our march towards greater targeting and fragmentation, we’ve forgotten how to make famous ad campaigns. But this isn’t a plea for a return to the past.

The challenges presented in the WFA’s Media Charter 3.0 are more relevant than ever — let’s unpack them together to the benefit of both brands and agencies over the coming months.