As The Media Leader goes to see what university students think of advertising, our columnists shared their thoughts, with topics ranging from trust to fragmentation to sustainability and attention.
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Trying to succeed as a mother in the media industry is like trying to put a seatbelt on a swarm of bees. What are we going to do differently, asks Nicola Kemp.
Dentsu and IPG Mediabrands have been announced as new members of the Conscious Advertising Network, despite the latter’s well-publicised media-buying activity for fossil-fuel companies like Saudi Arabia’s Aramco.
In brief: Jo Rigby joins the IPG Mediabrands’ agency Mediahub as head of growth and marketing for UK operations.
UK Stop Ad Funded Crime’s (UKSAFC) Ian Moss outlines how stakeholders in programmatic advertising can and should address the “moving target” of systemic ad fraud in the system.
Ad Net Zero, the AA, the IPA and ISBA have invited the UK advertising community to travel to Cannes Lions by train to save on carbon emissions and network.
Here are four strategies to change approaches to meetings to make them work for you.
The company says the new roles underline its commitment to having “the right technology, the right systems, and the right skills in place to meet the needs of our clients both now and in the future.”
In brief: EssenceMediacom, GroupM’s latest merged agency, has appointed three people to its EMEA executive leadership team with a focus on data, technology, analytics and media solutions.
The Media Leader’s new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain.