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The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.

The second All-In Census results are set to be revealed on Thursday, including fresh data on what advertising and media professionals feel about hybrid working.

In brief: Independent agency the7stars has hired Barty Mee as head of partnerships.

Media should not be a platform to sell cheap and reach large, but nurture a quality environment that benefits advertisers, publishers and consumers, writes Initiative’s UK CEO.

The creators of cosmetics brand Maybelline’s nationwide 3D out-of-home have hailed the world’s biggest campaign of its kind for outdoor creative that appears to pop out of the screen.

A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.

In brief: The unit will bring together the specialist retail, direct-to-consumer, and social commerce functions that exist across GroupM.

Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.

Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.

Mark Read, CEO of the world’s largest advertising company WPP, told The Media Leader he would not be where he is in his career without the influence of Jeremy Bullmore.