The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.
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Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.
Industry leaders united at The Future of Brands to discuss whether the disciplines should get back together.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.
Nearly three-quarters of senior marketers believe organisational structure is holding them back.
Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.
The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.
Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.
Should advertisers, media agencies, DSPs, SSPs, content verification providers and media auditors take more responsibility over made-for-advertising sites?