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Kinetic’s head of planning explains how smart city OOH advertising will not only shape the urban landscape of the future, but also offer dynamic, measurable and multichannel opportunities for advertisers.

Omar Oakes and Ella Sagar prove their dedication to B2B podcasting by missing the England v Nigeria World Cup penalty shootout to record this episode with their analysis on the industry’s biggest stories.

Deborah Gbadamosi, EMEA CEO for global diversity media network Brand Advance, warns that advertisers and their agencies still need “a lot of education” to understand the concept of integration and inclusive planning.

Strategy Leaders: Retailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy.

Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.

With their podcast media agency Telling Media Acast execs Georgie Holt and Christiana Brenton want to close the performance and education gap in podcast advertising in the UK and Europe.

The Responsible Marketing Agency’s founder Hannah Mirza has appointed a trio of key lieutenants to her new ethically-minded agency, including her ex-MediaCom partner Liam Brennan.

Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media’s AV director.

This highly technical and advanced method of measurement may be perceived as a black box, but it delivers a higher magnitude of benefits than the cost of doing the analysis, writes Wavemaker’s modelling solutions partner.

Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.