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Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.

To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.

These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.

Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.

Excluding retentions, however, Hearts & Science reigned supreme.

Stiga wanted to launch its new robot lawn mower in the UK, so Bountiful Cow tried to beat competitors by opting for a “brandformance” strategy all year round.

We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.

Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.

Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.