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During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

Bloom is driving forward this mission by creating a policy framework for employers, giving inspiring voices a platform and upskilling the next generation to become change-makers.

Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.

The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.

Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant. 

The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.

An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.

From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.