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After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.

Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.

Mindshare’s futures chief, Sophie Harding, looks back on 10 years of trends forecasting and how this helps us make sense of the future.

A majority of advertising employees think their workplaces “should be doing more” to support wellbeing, new IPA research found.

GroupM’s EMEA and UK CEO urges advertising leaders to commit to mental health and wellbeing support through two dedicated projects.

There are plenty of opportunities for our industry’s practitioners, writes the editor-in-chief.

WPP agency recruited Initiative exec to lead media for cosmetics giant L’Oréal as relationship expands.

Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.

We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.

The founder of Pintarget has opened a consultancy focusing on growth strategies for startups and scale-ups.