Podcast listenership is growing fastest amongst 55- 74s and new categories are more than quadrupling their podcast adspend, according to Spotify’s Megaphone Podcast Trends 2022.
Showing 451-1,959 of 1,959
More Audio Site articles
Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.
In brief: audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz.
In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
Mediatel Connected’s popular whitepaper “The who, what, where, why and how of podcast listening” has returned with new data from its exclusive Video & Voice survey, run by YouGov.
In brief: Spotify has expanded its video podcasting capabilities to Anchor creators in 180 global markets.