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In brief: Octave Audio has appointed Matthew Rouse as podcast lead.

Actionable audio ads have only been active for around two years, but are already revolutionising how brands communicate with their audiences.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.

When used correctly, brands can leverage music and sound to create powerful, positive associations within their audience, The Future of Audio Europe heard.

Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?

Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.

Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.

Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?

The acquisition will allow for “deep integration” of Podchaser and its proprietary data with Acast.