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The partnership is Spotify’s largest European deal to date.

Say It Now, the London voice assistant adtech firm, has partnered with Specsavers to deliver the activation.

Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.

The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.

Times Radio has launched a dynamic campaign broadcasting reactions to live breaking news across digital out-of-home sites in real-time.

Digital audio revenues increased 500% to £4.2m in Q1 2022 compared to Q1 2021, latest figures show.

The premium subscription also means listeners can skip up to six tracks per hour.

The most listened to breakfast programme remains on BBC Radio 2 in Q1 2022, according to latest data from Rajar.

Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.

UK radio has reported its largest ever total audience – 49.7 million – in Q1 2022, according to Rajar data.