Global continues to lead the commercial pack despite the UK’s biggest radio brands seeing quarterly declines in listening across the board.
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BBC Radio 2 is still the most listened-to breakfast show despite its audience shrinking three consecutive quarters.
Listening on smart speakers now accounts for more than 10% of all radio listening in the UK, according to latest Rajar Q2 2022 audience figures.
Commercial radio overtook the BBC in share of listening for the first time in 23 years, while Radio 1 fell to its lowest-ever Rajar audience.
In brief: Mail Metro Media, the advertising arm of DMG Media, has launched a podcast with Channel 5 about destigmatising women’s health.
The British Heart Foundation (BHF) has launched a campaign interrupting ads on Global’s Heart Radio Network and original podcasts to raise awareness about its research.
In brief: Listen, an independent UK podcast production company, has made three senior hires to deliver its first slate of original podcasts.
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The overall subscription growth amounts to a 19% increase year-over-year.
We need curated, scalable media buys for podcasts. The market shouldn’t have to wait too long for this to become reality, writes Octave’s chief revenue officer.