More Audio Site articles

Perfetti Van Melle’s Fruittella, the confectionary brand, has launched an interactive audio campaign in preparation for its peak season of Halloween. 

Global has announced it will limit terms and conditions on radio advertisements to a maximum of eight seconds.

Sally Keane, Spotify’s head of enterprise sales for Northern Europe tells The Media Leader about the biggest influences on her career, what clients are talking about at the moment and what streaming platforms she subscribes to.

Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign. 

Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.

Gen Alpha represents a distinct switch in the norm, powering a more ‘lean-in’ music consumption from earlier ages.

The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?

In brief: TalkSport, the sports radio station and global audio rights holder of the Premier League, has announced a slate of sponsors for this season’s coverage.

In brief: US private equity company Blackstone is in talks to buy Pink Floyd’s back catalogue for up to half a billion dollars, the Financial Times reports.

Radiocentre’s planning chief responds to a recent review of the radio marketing body’s new Radio Planning Optimiser tool.