More Audio Site articles

A new survey by Adwanted Audio has revealed the biggest pain points and trends in podcast advertising as seen by UK media agencies.

The sector is more digital and opportunities to reach different audiences are expanding each year. But audio still needs to overcome large hurdles in order to unlock new levels of commercial income., writes the editor.

Watch: Radio audiences have undergone “fundamental changes” since the Covid-19 pandemic, according to Bauer Media’s Simon Kilby, as the traditional breakfast peak appears to have been replaced.

After years of throwing cash at content creators to grow original content on their streaming platforms, it appears that artificial intelligence is the new “talent” set to be unleashed on digital audio.

In brief: Max Cutler, head of talk creator content and partnerships at Spotify, told colleagues earlier this week he would be leaving the business,

In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.

In its latest quarterly results, Ross Adams, Acast CEO, said it would “reallocate resources” from acquiring new shows in bulk to expanding ad sales in its existing portfolio of 92,000 podcasts.

Despite changing listening behaviours since the Covid pandemic leading to longer and higher listening throughout the day, the myths of dual breakfast and drivetime peaks persist among advertisers, media buyers have warned.

In brief: Global’s Radio X has launched a new radio station dedicated to “the greatest classic rock music of all time” from across the decades, fronted by presenter and music journalist Sunta Templeton.

Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.