The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.
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In brief: The ASA has upheld a complaint from the Official UK Charts Company that Global’s “The Official Big Top 40” was “misleading”.
Spotify has introduced a bundle for Megaphone podcast publishers in the UK, Germany, France, Italy and Spain which gives them free access to Chartable and Podsights.
Rajar’s Midas report has revealed live radio is still dominant amongst adults aged 15 and over.
In brief: “Slow news” publisher Tortoise Media has announced an exclusive multi-year first look deal with Sky Studios to adapt its original podcast to high-end series and features.
In brief: Conservative MP and former Cabinet minister Michael Gove is rumoured to be moving to Times Radio as a presenter.
James Cornish, VP of international sales at Vevo explains why he thinks selling media has got harder and what he is doing about the biggest challenges facing the business this year.
In brief: Spotify has acquired online safety company Kinzen with the goal of “ramping up” its efforts to protect users from harmful content.
Global has issued a guide to agencies and advertisers around the limits to its terms and conditions set to be introduced to all of its radio ads in December.
In brief: Spotify has launched Podsights, a podcast advertising measurement service, across Europe today.