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Heart maintains its position as the capital’s favourite station in terms of share of listening, staying ahead of Capital by the narrowest of margins.Capital’s additional 0.8% points in share period on period not only sees it put pressure on Heart, which lost 0.4% points over the period, but also moves it ahead of Magic, also… Continue reading Capital And Heart Vie For London Top Spot

BBC Radio 2 retained its crown, as the UK’s most popular national breakfast show in Q4 2005, with Terry Wogan pushing his weekly reach up by 3.98% period on period. Despite seeing a year on year drop of 0.9%, the show, broadcasting between 7.30-9.30am, now commands an audience of nearly 8 million.The Corporation continued the… Continue reading BBC Remains Head Of National Breakfast Table

Digital radio ownership in Britain is continuing to increase, with new figures released today by RAJAR showing 11.1% of adults now own a DAB Radio at home.The increase represents an increase of more than 100% year on year, with just 5.3% of adults claiming to own a digital radio in Q4 2004. However, the increase… Continue reading Digital Popularity Rising As Technology Widens Choices

Digital radio once again stole the crown in RAJAR figures for the fourth quarter of 2005, with sizeable gains in weekly reach seen across the sector.The BBC saw a healthy increase in its drama and comedy station, BBC7, pushing its weekly reach up by 53.45% year on year and attracting an audience of 600,000. BBC6… Continue reading Digital Radio Continues National March

The consumer household is increasingly becoming enveloped in the digital arena. Advances in technology and cost cutting incentives from device vendors are enabling consumers to embrace this new form of media and transform their home into a digital haven. A wealth of new technologies are saturating the broadcast market place, with personal video recorders (PVRs),… Continue reading The Digital Home

UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006

Podcasting has made its presence felt on the internet over the past year, with data from Bridge Ratings showing that around 5 million radio listeners downloaded at least one podcast in 2005, with the figure predicted to nearly double this year, and double again in 2007. A new survey commissioned by Podtrac and conducted by… Continue reading Podcasting On The Rise

The combined market of both digital satellite and terrestrial radio is projected to reach 22 million in 2009, up from just 5 million in 2004, according to high-tech market research firm, In-Stat. The company’s new report Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption, claims that the primary drivers for this… Continue reading Digital Radio Penetration Set To Rocket

Last year saw an increased focus on digital broadcasts by the radio industry, as the rising penetration of DAB radio equipment provided increased incentive for station operators.According to figures from RAJAR, DAB listening has now overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by… Continue reading End Of Year Round-Up: Radio

In November, Government watchdog, Ofcom, released shocking figures detailing the expected cost to the consumer of the digital switchover, scheduled for 2008 to 2010. According to the regulator, late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover.… Continue reading INSIGHTanalysis: Media Healthcheck – November 2005