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The long-term forecast to 2012 draws on analyses of past cycles in the economy to predict broader trends in the ad industry. Its stated objective is “to meet the need for long-term strategic planning as opposed to short-term tactical planning”. The forecasts plan for two eventualities with a high and low set of forecasts. In… Continue reading Advertising Association Long Term Forecast

The Advertising Association have upgraded their predictions for Commercial Radio in the October 2000 edition of their Quarterly Forecasts. Growth in 2000 is now predicted at 16.8%, well ahead of 10.7% actual growth in 1999. This equates to an estimated 5.9% share of total Display advertising for Commercial Radio, compared to the 5.5% share achieved… Continue reading Advertising Association UK Quarterly Forecasts

Sector PerformancesThe Advertising Association Quarterly Forecast predicts performances by major product sector for the next two years. The product sector groupings used are Retail, Industrial, Financial, Government, Services, Durables and Consumables Retail (including traditional retail, mail order and online retail) continues to benefit from the dot coms; mail order continues to lose ground to e-commerce… Continue reading Advertising Association UK Quarterly Forecasts By Sector

The older woman recently became one of the latest targets for consumer magazine publishers, with a flurry of launches into this relatively unbroken sector. Over in radioland it seems that the older audience has also been pinpointed as fertile ground for new services. Much has been written about the untapped potential for advertisers in the… Continue reading Insight Analysis: Radio Stations Look To Older Listeners To Expand Reach

Local commercial radio made gains in its listening share for the June 2000 RAJAR period, rising 0.2 percentage points to 38.8% over the three month reporting period. At the same time the sector’s weekly reach fell by 0.4% to 26.7 million listeners. Average hours increased by 1.4% to 15 hours per listener per week.The following… Continue reading June 2000 RAJAR – Local Commercial Stations

The June 2000 RAJAR figures have shown significant increases for Emap’s Kiss 100 FM and FLR (First Love Radio). Kiss’ reach increased by 11.3% to 1,482,000, while FLR rose 33.3% to post reach figures of 8,000.In terms of share of listening Kiss had the best performance of any London station over the period. It now… Continue reading Kiss & FLR Enjoy Love Affair With London’s Listeners

The following tables show the performances of each of the main UK groups in the latest RAJAR figures for the one year period to June 2000. Chrysalis Radio Stations Weekly Reach (000s) Year On Year Comparisons Station Survey Period Ending Jun 1999 Ending Jun 2000 % Change 100.7 Heart FM H 838 863 3.0 Chrysalis… Continue reading June 2000 RAJAR – Performance By Ownership

The share of listening held by commercial radio stations and by public service stations increased by the same amount in the last quarter, according to the latest RAJAR figures released this morning. All commercial and All BBC both increased their share of the radio audience by 0.1% in the three months ending June 2000.The increases… Continue reading Local Radio Makes Gains In Latest RAJAR Report

BBC Radio 1 continues to be the nation’s most popular national radio station with an average weekly audience of 11.3 million, according to RAJAR figures for the three months to March 2000 released this morning. This represents a 3.4% increase in audience compared to the same period last year, but is unchanged compared to the… Continue reading National Commercial Radio Audiences Slip In Latest RAJAR Report

GWR has agreed to consolidate DMG Radio, the radio interests of the Daily Mail and General Trust (DMGT), in its own radio business. The deal, worth £146 million, will see GWR, which owns Classic FM as well as 38 local licences, add a further eight UK local stations to its portfolio and enhance its overseas… Continue reading Feature: GWR Seeks Licence Disposal Amid Consolidation