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There’s a lot more to allocating ad budgets than just eyeballs, says Dominic Mills, and before any medium can increase its share of ad revenue it has to prove itself.

The latest report from The NPD Group reveals that 47% of home entertainment devices are currently connected in the US, with streaming media players and games consoles used more than internet capable televisions.

The UK’s online population weighed in at 42.4 million users for the month of March, according to data released by online measurement company Nielsen.

The TV landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected platforms, impacting the ways in which tech-savvy and social consumers perceive and interact with video content. As a result, there are huge implications for TV ad campaign strategies, as Jon Hewson, Advertising Director EMEA at Rovi explains…

The latest Freesat figures indicate strong growth for the free TV platform – adding to more UK households this year than both Sky and Virgin Media combined.

Channel 4 beats BSkyB and Channel 5 to sign an exclusive, three-year deal to partner for TV ad sales on three BT Sport channels.

After reporting a strong financial year – surpassing revenue of £5.3 million with a fivefold increase in weekly on-demand downloads – Sky will be creating 550 new jobs to match the corporation’s rapid growth.

One in four UK households owns a tablet, with a small percentage planning to invest in a second device this coming year. However despite popularity when it comes to surfing the web, emailing and catching up with TV programmes, the smartphone continues to lead the way when it comes to communication and social networking.

In what is being described as a major milestone for the industry, Nielsen is set to launch a pilot programme for Nielsen Digital Program Ratings that will measure audiences for TV content viewed online.

Getting people to talk in depth about a particular subject or piece of content can be useful, but we should never expect that sixty minutes of talking with a bunch of random individuals will uncover anything significant, and in the majority of cases, focus groups hold the potential to do more harm than good, says The Media Native. So how else should we expect to gain valuable insight?