As Twitter announces a new TV advertising platform and Facebook comes under fire for driving users away with ‘irritating’ marketing strategies, what does the future hold for the social media giants? Raymond Snoddy investigates, and warns that social media networks have to be very smart and careful if they are not to put at risk what has been achieved…
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Five months ahead of schedule, UKOM and comScore will release the first UK online audience measurement system to integrate tablet user figures in August – offering advertisers a new level of transparency for planning campaigns.
One in six internet users accessed illegal content at least once between November 2012 and January 2013, with TV programmes and films accounting for over 80 million illegal downloads and streams.
The latest KPMG Media & Entertainment Barometer shows that UK media consumption in a range of areas has plateaued in recent months, while media spend is up across almost all categories of media, including traditional TV.
1.2 billion consumer video devices were shipped in the US last year, with the adoption of tablets and smart TVs adding significantly to overall growth.
Pay TV subscriptions increased by a healthy 8% in 2012, with 56% of all households across the world currently signed up to a Pay TV service.
After acquiring the Zurich-based company in May 2011, Sky has announced that it intends to close down the streaming and download service next month.
BT’s TV offering is now comparable with Sky’s – and certainly better value for money – says the Bank of America Merrill Lynch as it forecasts Sky will lose around 300,000 satellite customers each year.
TV ad targeting will enable marketers to engage directly with people on Twitter that have been exposed to their adverts on TV, though is currently only available for the US market.
The new app for iOS devices will include an auto-tagging feature that helps to recognise and engage with surrounding media, including music, television programmes, and TV advertisements.