At this year’s Mobile World Congress companies were keen to demonstrate developments for mobile gaming – an industry with a spend that has tripled in three years.
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With an increasing number of online television and film services offering subscribers exclusive content, LoveFilm has added another unique programme targeting parents and children.
A Facebook news feed redesign, Tesco Clubcard TV and careless lorry drivers. Simon Andrews, founder of Addictive!, looks at how brands are embracing a world in which advertising is evolving at a rapid rate.
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More space for music, games and advertising as the social networking giant strives to “focus on what people care about”.
TVCatchup is just one of the many free live-streaming sites in the UK that will be affected by the new European Court laws in aims to protect broadcasting rights.
The mobile advertising industry is expected to be worth £17 billion by 2017 as smartphones and other connected devices continue to impact the sector according to a new white paper from M&C Saatchi Mobile
One of the industry highlights of the year – running for the first time as an event partner in 2013 with Ad Week Europe – the day will see 12 leading industry figures give expert insight into topics affecting the sector – with a keynote address from David Rowan, Editor of Wired UK.
If Vodafone accepts Verizon takeover, it will be the biggest deal since the Time Warner and AOL partnership in 2001.
51% of people use smartphones as a second screen whilst watching TV, with this year’s Super Bowl seeing a huge rise in social media interaction, up 180.58% from 2012.