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Audio recognition software company Gracenote has teamed with ad platform DG with the aim of delivering targeted advertisements through audio and video fingerprinting that automatically synchronises phones and tablets with advertising on the TV screen.The new partners plan to create new opportunities for advertisers to tap into growing audiences with Smart TVs and second screen… Continue reading Gracenote and DG to take a crack at US second-screen targeted advertising

A couple of years ago, David Brennan was asked to produce a document to demonstrate why TV on demand airtime CPMs were worth 4-5 times average spot rates. To say that was one of the most difficult presentations he’s ever produced would be a massive understatement…

Deloitte predicts that the television industry in 2013 will commence the roll-out the next generation of high definition TV, known as 4K, offering four times the resolution of the best high definition services currently available, amongst other key predictions.

Despite reaching a record amount of users in the preceding months, November brought a fall in the UK’s online population.Even the onset of the festive period and the online panic buying that comes with it couldn’t stop the overall number of people going online from falling.A month on month drop of 868,000 users saw the… Continue reading UKOM Video Site Data Report: November 2012

For the latest Cross-Platform Report Nielsen has, for the first time, studied American viewer’s catch-up habits beyond the standard seven day period.The study, which covers Q3 2012, states that live broadcast TV still accounts for 87% of viewing but there was an unexpectedly higher amount of people watching recorded material beyond the seven day period.Content… Continue reading Latest Nielsen study reveals that live TV still dominates American viewing habits

Figures published by the British Video Association show a massive rise of 49% in viewers’ spend on digital video entertainment during 2012. With over 40 digital services available offering a range of options for consumers to download and stream video entertainment on connected devices, the digital market is now estimated by IHS Screen Digest to… Continue reading Digital video spend soars as screens get connected

ITV’s rebrand goes live today – across all five ITV channels in the UK, six ITV Studios production offices around the world, and ITV Studios distribution arm, ITV Studios Global Entertainment.

Media management company Red Bee Media has announced a multi-year deal with Samsung to provide rich metadata services for Samsung’s new range of Smart TVs across 13 European countries.The deal will see Red Bee Media provide rich EPG content, including localised programme descriptions and images, to power content discovery for over 2,500 channels in 23… Continue reading Red Bee to provide rich metadata for Samsung Smart TVs

According to Strategy Analytics’ estimates, 2% of UK homes can now be classified as ‘smart’ and revenues from related hardware, services and installation fees will exceed $0.5B in 2012 and grow to over $1.5B by 2017.The market for smart home systems and services in the UK is poised for growth and is set to become… Continue reading 2% of UK homes classified ‘smart’

Watching our favourite shows is no longer a passive experience, and brands need to create content that engages if they want consumers to talk about their ads, according to Ivan Fernandes, global director, Mediacom.