Nielsen’s Cross-Platform Campaign Ratings service is already beginning trials with brands and agencies to measure combined TV and online ad performance.
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Launching next month, shows will include Russell Howard’s Good News, Dara O Briain: School of Hard Sums and Ross Noble’s Freewheeling.
A ‘critical appointment’ – director general Tony Hall said that he was excited by Moore’s ideas and vision, which have a ‘boldness’ and ‘originality’ that is what the corporation should offer.
The Xperia Z Ultra has been named the world’s slimmest smartphone with the largest HD screen, offering enhanced images through its 8 megapixel camera.
One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media’s Director of Publisher Services, Europe, investigates.
The integrated geo-location feature of Soundwave means that users can see popular songs playing in a chosen area – before sharing their own playlists linked to services including Spotify and Rdio .
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last week – and now you can listen to what some of the judges and representatives from the winning companies had to say moments after the winners were announced.
Captured at 2013’s Connected Consumer conference, our exclusive video charts the debate between Freesat’s Emma Scott, Decipher’s Nigel Walley and Channel 4’s creative lead, David Amodio, as they discuss whether BT and Sky’s battle for the triple play market is good or bad for consumers.
The BBC will make available 10 streams of Wimbledon 2013 across mobile, tablet, computer and connected TV devices, as well as over 170 hours of live radio coverage.
The campaign supports the corporation’s on-going aim to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee.