More Connected Tv articles

The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.

The measurement company announced the global roll-out of Nielsen One in October 2023.

Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.

Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.

It is understood that the telecoms group is seeking €2-3bn.

Disney’s shoppable ad format will take advantage of second-screeners, while Netflix boosts ad tier users to 23m.

We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.

Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.