More Connected Tv articles

It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.

Nearly 10% of video ads and 20% of CTV ads inventory were fraud or sophisticated invalid traffic (SIVT), according to new research.

The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.

Partner content: The pandemic-induced boost in mobile consumption is here to stay, writes iQiyi International’s head of Southeast Asia ad sales

Netflix subscriber growth may be slowing in the UK but there are two key reasons why consumers are staying loyal to the streaming platform, writes the UK Market Lead at Appinio

A combined audience of 30.9 million people tuned in to watch England’s Euro 2020 final match against Italy last night

Marketers must be given the independent hands-on-keyboards visibility and control they need, writes the CEO of TV data specialist Adgile

Sponsored: Being best at design, as well as unlocking data to offer audiences the best experience, will be crucial.

It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool

Ray Snoddy urges subscription on demand services to come in from the cold and help support the need for reliable viewing data