More Connected Tv articles

Significant changes in the CTV space are on the way. Finecast UK’s Stefan Jansen assesses what lies ahead.

Andy Jones, head of agency development at Samsung Ads busts four myths of TV advertising in the age of streaming.

Brands that fail to shed their broadcast roots will never unlock the creative potential of CTV.

Jo Kinsella, president of measurement company InnovidXP, is set to leave the company for “new adventures”.

The Trade Desk registered 31% growth, ahead of the market for other tech companies posting single-digit growth.

Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.

Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.

Nearly all advertisers are now combining CTV and digital video buys.

In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.

Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.