More Connected Tv articles

Hisense has been announced as the first smart TV brand that will offer Freely, the online-only version of free-to-air service Freeview, from next year.

Brand Advance Group, the diversity media network, is launching FAST channels on connected TV devices in Europe and Latin America next year. 

The irony of the future of TV is that we’ve now come full circle: we’re once again in a landscape where some content is free and some is paid for, and that’s a good thing.

Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.

UK TV exports in 2022-2023 have reached their highest level, increasing 22% on the previous year, but this could be an “exceptional year” because of global macroeconomic conditions and rising costs.

The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.

Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.

Teads co-CEO Jeremy Arditi joins host Jack Benjamin to discuss a number of new AI-powered solutions the ad platform is offering, as well as how the company is expanding its CTV footprint.

Interview: Teads announced a number of new AI-powered solutions and an expansion of its CTV footprint, which co-CEO Jeremy Arditi said was in service of its goal of helping clients effectively reach mass audiences in high-quality environments.

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.