Ray Snoddy urges subscription on demand services to come in from the cold and help support the need for reliable viewing data
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ITV has confirmed that more advertisers are starting to return following the coronavirus crisis.
The latest BARB “What People Watch” series focuses on the changing age profile of news viewing in light of the coronavirus pandemic.To access the report, please click the link below:External Link:BARB: What People Watch: Edition 4
Comscore’s 2019 “Global State of Mobile” report looks at the global mobile ecosystem to highlight trends and emerging opportunities. Behaviours related to mobile gaming, mobile commerce, ride-sharing and food ordering are explored in greater detail.Key topics covered in the report include:: An overview of mobile audience behaviour across key markets in North America, Europe, Latin… Continue reading Comscore: Global State of Mobile 2019
The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the third quarter of 2019.To access the report, please click the link below:External Link:UKOM/comScore Digital Market Overview – Q3 2019
A new insight whitepaper report has been released by AudienceProject, covering traditional TV, online video & streaming, with a focus on Disney+.AudienceProject introduce the report: “On November 12, Disney launched its long-awaited streaming service Disney+ in the US, Canada and the Netherlands. With content ranging from Disney and Pixar classics to movies in the Star… Continue reading AudienceProject: Traditional TV, online video & streaming report
Comscore has released its latest report “Beyond Reach: News Engagement in the UK” within which it analyses news consumption in the UK, and the implications for advertisers and publishers.The report looks at, among other topics: The degree of competition in the UK marketplace The type of news being consumed, and how consumers access them The… Continue reading Comscore: Beyond Reach: News Engagement in the UK
The upcoming launch of Disney+ is set to cause big waves in the UK on-demand streaming market, as 37% of Brits planning to subscribe to the Disney service expect to cancel other subscriptions.
A new insight whitepaper report has been released by AudienceProject, covering app and social media usage.Topics explored include these areas: Facebook users leave for other Facebook-owned platforms People younger than 25 years old who would not have a problem living without Facebook Not only social media apps are popular Diversity of app usage calls for… Continue reading AudienceProject: App & social media usage report
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.Includes: device usage, activities, location and who listened with audio types such as podcasts, live and catch up radio, on demand music services To access the latest quarterly presentation,… Continue reading RAJAR MIDAS: Autumn 2019 Digital Audio Survey