More Connected Tv articles

A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.

With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.

The weekly feature aims to shout about the creative work of media practitioners.

Prime Video viewing data will be available to Barb subscribers from 1 March.

Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.

US pay-TV penetration will drop below 50% this year.

The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.

We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.

The brand is targeting specific audiences in north-west Barb region.

A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.