Channel 4 saw its average share of weekly viewing in all homes inch up by 0.6% points year on year during July to just under the 9.8% mark as the latest instalment of Big Brother continued to deliver an audience of die hard reality-TV fans.This year’s Big Brother has been the most successful so far… Continue reading Digital Television Round-Up – July 2004
The recent Euro 2004 football tournament helped total terrestrial television revenue to surge by an impressive 13.7% year on year during June as scores of motoring, alcohol and sports brands fought to associate themselves with the event.The latest agency estimates compiled by MediaTel Group show that ITV saw revenue rise by a solid 15.3% to… Continue reading TV Market Round-Up – June 2004
Channel 4 under-performed slightly during June, with a dip of 1.15% in average share of weekly viewing in all homes, despite high profile attractions such as Big Brother and the finalé of American sitcom Friends (see Channel 4 Hits Ratings High With Friends And Big Brother).The broadcaster’s share during June averages at just under the… Continue reading Digital Television Round-Up – June 2004
Total terrestrial television revenue jumped up by almost 7% year on year during May to just under the £250 million mark as the sector displayed further signs of emerging from the downturn.The latest agency estimates compiled by MediaTel Group reveal a strong performance for ITV, which enjoyed a 5.2% increase during the same period to… Continue reading TV Market Round-Up May 2004
ITV1 saw its average share of weekly viewing in all homes dip by more than 2% points year on year during May to just under the 26% mark, amid fierce competition from commercial rivals Channel 4 and Five.The start of high-profile reality-TV shows Hell’s Kitchen at the end of May did little to boost ITV,… Continue reading Digital Television Round-Up – May 2004
Channel 4 saw its average weekly share of viewing inch-up by 0.4% points year on year during April to 9.5% as the last series of hit American sitcom Friends continued to attract large audiences to the channel.The series reaches its finalé later this week and advertisers look set to pay up to £100,000 for a… Continue reading Digital Television Round-Up – April 2004
Total terrestrial television revenue increased by a healthy 3.4% year on year during April to just under the £238 million mark as the Easter break helped to attract advertisers to the small screen.The latest agency estimates compiled by MediaTel Group reveal a positive performance for each of the UK’s terrestrial broadcasters, with ITV seeing revenue… Continue reading TV Market Round-Up – April 2004
Total terrestrial television revenue dipped by 4.4% year on year during March ahead of the upsurge expected when coverage of the Olympics and the Euro 2004 Football championships begins later this year.The forthcoming sporting events are expected to provide a much needed boost to terrestrial advertising revenue, which slipped below the £210 million mark last… Continue reading TV Market Round-Up – March 2004
Total terrestrial television revenue increased by a solid 7.6% year on year during February to just under the £200 million mark as the sector showed further signs of emerging from the advertising downturn.ITV1 experienced the most significant increase with revenue rising by 8.5% year on year to almost £125 million as its antipodean reality-TV show… Continue reading TV Market Round-Up – February 2004
Satellite channels saw their overall rise by 7.4% year on year during January to nearly £49 million, as the increasing popularity of Freeview helped to push digital television penetration to over half of all UK households.The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final… Continue reading TV Market Round-up – January 2004
